About the Event
Beauty Eurasia 2026 is the 21st International Cosmetics, Beauty, Hair, Packaging, Raw Materials, Hygiene and Private Label Trade Fair, to be held at Istanbul Fair Center (IFM) between September 2-4, 2026. It stands as one of the most prestigious gathering points in the cosmetics and beauty industry. The fair aims to bring together the latest trends, innovations, and technologies in the cosmetics industry, offering industry professionals a comprehensive business development platform. By leveraging Turkey's strategic position between Europe, Asia, and the Middle East, the event makes significant contributions to regional and global trade development.
Beauty Eurasia serves a wide range of industry sectors and brings together professionals, particularly in the following areas:
- Cosmetics and beauty products
- Hair care products and technologies
- Packaging solutions
- Cosmetic raw materials and ingredients
- Hygiene products
- Private label manufacturing
The fair's participant profile is highly diverse and includes key industry players such as distributors, importers, retail chains, e-commerce buyers, and category managers. At the previous event held in 2024, 16,683 visitors from 116 countries, 302 exhibiting companies from 23 countries, and over 500 VIP buyers from 69 countries participated. These figures clearly demonstrate the fair's international dimension and important position in the industry.
The international character of Beauty Eurasia is particularly noteworthy. Participants come from 37% Middle East, 18% Europe, 14% Asia-Pacific, 12% CIS and Central Asia, 8% Africa, 7% Balkans, and 4% Americas. This geographic distribution shows that the fair truly serves as a bridge and is one of the rare platforms that brings together businesses from different continents. Through the VIP Hosted Buyer Program organized as part of the fair, over 3,400 international visitors are welcomed and thousands of B2B meetings take place.
The event functions not only as an exhibition space but also as a center of thought and business development that shapes the industry's future. Organized by ICA Events, the fair makes significant contributions to Turkey's growing international prestige in the cosmetics and beauty sector, while providing a strategic platform where local and global brands meet. Beauty Eurasia 2026 will offer industry professionals unique opportunities to establish new partnerships, discover market opportunities, and develop future collaborations.
